Beauty Launches

Gillette Venus Debuts Floral Collection for Spring

In partnership with Rifle Paper Co., this limited-edition collection features Dahlia florals across SKUs.

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By: Rachel Klemovitch

Assistant Editor

This season, a new shave collection from Gillette Venus features Rifle Paper Co.’s signature hand-painted florals. 

The two brands’ fourth collaborative collection brings Rifle Paper Co. Co-Founder, CEO, and CCO Anna Bond’s hand-painted floral illustrations to life across four Venus razors and shave prep products. 

Bond’s hand-illustrated Dahlia florals appear throughout the collection. 

Originally inspired by a vintage wallpaper pattern, the florals consist of intricate brush strokes and colorful blooms.

Isabel Pimentel, Brand Vice President, Gillette Venus North America, said,

“This collection is all about the balance of beautiful design and functionality… With this partnership, we’re bringing together trusted performance and thoughtful design, proving you don’t have to choose between results and self-expression.”

This year’s launch introduces the new Venus Pubic Hair & Skin Razor and Soothing Shave Oil, alongside longtime favorite products like the Venus ComfortGlide White Tea Razor and Extra Smooth Sensitive Razor.

Designed to bring beauty to the everyday, the limited-edition collaboration is available exclusively at Target.

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